05 · The Salvation Army
Restore
A familiar recovery story told from an unfamiliar point of view: the children who get a parent back.
ClientThe Salvation Army
AgencyThe Richards Group
RoleArt Direction / Creative
RecognitionGold · American Advertising Awards 2017
The perspective
People understand that donations can help someone through rehabilitation. What they may not see is the life restored around that person.
The story
The film focuses on children whose parents went through rehabilitation at The Salvation Army Adult Rehabilitation Centers. By shifting the point of view, a donated item becomes part of a much larger story about families being made whole.
Recognition
Gold Winner · American Advertising Awards · 2017
The finished film can be embedded here when the preferred source video is available.Legacy project