01
04 · GameStop
Game culture,
on television.
National spots made for an audience that knows the references, catches the jokes and expects the work to speak their language.
ClientGameStop
AgencyThe Richards Group
RoleConcept & Art Direction
DisciplinesNational TV · Concept
The work
A run of television ideas built for gamers—not for people trying to imitate gamers.
Knowing the audience
One Transformers spot deliberately packed in references that only committed fans would catch, including “The Touch,” the Stan Bush song from the 1986 animated film. That insider sensibility was part of the fun: reward the people who know.
02
Wii Black
03
Transformers
04
Dead Space
05