04 · ESPN ESPYs
Give the fan an agent.
An award show for fans deserved someone fighting for their best seats, best plays and proper respect.
ClientESPN
AgencyGround Zero
RoleArt Direction / Creative
DisciplinesNational TV · Entertainment
The brief
The ESPYs is an award show for the fan. The creative needed to make that idea entertaining—not just say it.
The idea
With Samuel L. Jackson hosting, we gave the fan their own agent: someone making sure they get the best seats, the best plays and the respect they deserve.
The campaign is represented here with legacy video stills. Full-resolution video can be added as a later asset pass.Legacy project